{"id":115169,"date":"2025-05-07T09:33:53","date_gmt":"2025-05-07T06:03:53","guid":{"rendered":"https:\/\/polymervapooshesh.ir\/?p=115169"},"modified":"2025-05-17T11:15:09","modified_gmt":"2025-05-17T07:45:09","slug":"review-k-2025-dusseldorf-uk-press-launch","status":"publish","type":"post","link":"https:\/\/polymervapooshesh.ir\/en\/review-k-2025-dusseldorf-uk-press-launch\/","title":{"rendered":"Review: K 2025 D\u00fcsseldorf &#8211; UK Press Launch"},"content":{"rendered":"<p dir=\"ltr\"><strong><em>Iranpolymer\/Baspar\u00a0 <\/em><\/strong>One positive thing about this iconic building is that you don\u2019t need to navigate Google Maps to perfection to find it. It stands out against the City\u2019s beautiful backdrop \u2013 you just need to look up! And that\u2019s what me and Mandy did \u2013 staring at the sky, waiting to be mesmerised by its grandeur.<\/p>\n<p dir=\"ltr\">As I was approaching, I had the urge to pinch myself multiple times in case it was by any chance a dream. Now that I had enough time to process that it wasn\u2019t, I can (hopefully) write a good review to do justice to it and the wonderful event we attended.<\/p>\n<p dir=\"ltr\">After security, we headed towards the lift, jumping into the wrong one (if you\u2019ve read the BP&amp;R at PRS Europe review in our latest issue, you\u2019ll know we\u2019re no stranger to taking the wrong means of transport). Off the (right) lift and onto another one, we finally entered the Searcy\u2019s Private Dining suite\u00a0and yes, it did hit me then.<\/p>\n<p dir=\"ltr\">London is stunning in any weather, but sunny London has a charm that not many places can match. We took in the views (and a couple of selfies), made acquaintances with the other guests and then proceeded to find the toilets because rumour has it, the best views were there. And they were indeed!<\/p>\n<p dir=\"ltr\">The event opened with a welcome speech by Stuart Whitehill, Director of International Trade Shows Link Ltd (ITSL), followed by BPF Director-General Philip Law\u2019s thoughts on the K Show and why it\u2019s worth attending.<\/p>\n<p dir=\"ltr\">They left the floor to K Show Director Thomas Franken, who presented us with some numbers from the last edition of K in 2022. He also gave an insight into the current global plastic production, which is estimated to amount to 400 million tonnes in 2023. 17 million of these tonnes are littered yearly, which is undoubtedly a worrying figure.<\/p>\n<p dir=\"ltr\">This is why shows like K are so crucial. It reminds us all that plastic waste is a valuable resource, but not enough is being done to recycle it (only 3% of plastic waste is recycled worldwide). K 2025 motto is:\u00a0<strong>The Power of Plastics: Green \u2013 Smart \u2013 Responsible<\/strong>.<\/p>\n<p dir=\"ltr\">He explains that\u00a0<em>Green<\/em>\u00a0refers to the importance of the circular economy,\u00a0<em>Smart<\/em>\u00a0the power of digitalisation and AI and\u00a0<em>Responsible<\/em>\u00a0the focus on investing in young professionals. The lack of skilled workforce is a pressing issue across Europe, and that\u2019s because of plastics\u2019 bad reputation. Opportunities are overlooked, and the industry is suffering from it. This is why K will host a new Start-up Zone \u2013 a platform for young people and companies to share their ideas.<\/p>\n<p dir=\"ltr\">Other Specials will include the Circular Economy Forum, the Science Campus and Rubber Street. There will also be a \u2018Plastics Shape the Future\u2019 special show, offering in-depth discussions and an opportunity to network. The event will launch the \u2018Women in Plastics\u2019 initiative to draw attention to the barriers women face in the industry and attract a more diverse group towards the sector.<\/p>\n<p dir=\"ltr\">Thomas\u2019 presentation was followed by (possibly) one of the best meals I\u2019ve ever had \u2013 the undisputed highlight was the pineapple tart with a coconut sorbet. I\u2019ll leave it there for you.<\/p>\n<p dir=\"ltr\">This attendance confirmed that yes, I will definitely need some comfy shoes, but most of all K is set to be an incredible event and I can\u2019t wait to see it with my own eyes.<\/p>\n<p dir=\"ltr\"><em>By Giulia Daniele &amp; Mandy O\u2019Brien<\/em><\/p>\n<p dir=\"ltr\"><strong><em>interplasinsights<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iranpolymer\/Baspar\u00a0 One positive thing about this iconic building is that you don\u2019t need to navigate Google Maps to perfection to find it. It stands out against the City\u2019s beautiful backdrop \u2013 you just need to look up! And that\u2019s what me and Mandy did \u2013 staring at the sky, waiting to be mesmerised by its &hellip;<\/p>\n","protected":false},"author":5,"featured_media":115170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[69],"tags":[61697,61696,51366,2025,959],"class_list":["post-115169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-circular-economy-forum","tag-k-2025-dusseldorf","tag-plastic-production","tag-plastic-waste","tag-plastics"],"_links":{"self":[{"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/posts\/115169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/comments?post=115169"}],"version-history":[{"count":0,"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/posts\/115169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/media\/115170"}],"wp:attachment":[{"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/media?parent=115169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/categories?post=115169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/polymervapooshesh.ir\/en\/wp-json\/wp\/v2\/tags?post=115169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}