Clariant’s new canisters get some aroma-therapy

Swiss specialty chemicals company Clariant (Muttenz, Switzerland), and its Healthcare Packaging unit, is launching a new and improved line of Aroma-Can canisters to enhance nutritional products by adding an enjoyable scent to product packaging.

The canisters are modeled after Clariant’s desiccant canisters for pharmaceutical and nutraceutical packaging and employ aroma technology that can give consumers a positive sensory experience when the packaging is open. The technology embeds food-grade flavors, such as vanilla, orange and lemon, directly into a plastic canister, which can be placed in easily into the container. 

“Smell can enhance or detract from the experience of using a product or the decision to make a repeat purchase,” explains Robert Crossno, Head of Sales—Americas, Clariant Healthcare Packaging.

“Products such as fish oil tablets and herbal supplements often emit odors that are unpleasant or unappealing to end users. A favorable scent within the product packaging can mask unpleasant odors or help enhance odorless products, such as vitamins.” 

Although the new Aroma-Can resembles the standard desiccant canisters in terms of dimensions, its new and innovative one-piece design reduces further process and assembly and contains more surface area, which improves the canister’s aroma profile. Because of their dimensional uniformity with desiccant canisters, Aroma-Can canisters can be automatically inserted into packaging at rates up to 300/minute using standard desiccant canister insertion equipment.

Source: plasticstoday.com/